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REDGREEN A/S
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– the logo says it all
Just say the word REDGREEN and you will simultaneously have said quality, joie de vivre, the outdoor life and activity – all of which describes the entire concept behind the company’s collections. Clothes, watches, eyewear, shoes, belts and bags carry the red/green logo which conveys everything about the company’s name, concept and history. The colours red and green symbolise the two fundamental nautical terms starboard and port, and it is part of REDGREEN’s mission to be true to the values in the signal.
In addition to the REDGREEN brand, quality brands from Choise, Imitz, Liva, Assure and Dia have also been part of the women’s collection since April 2003, when REDGREEN took over the collections following the merger with DANWEAR.
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The company’s typical customer is male or female aged 30 plus who leads an active life, is modern and well-educated. Both the concept and what characterises the typical customer penetrate REDGREEN’s company culture which is based on a strong team spirit. The company’s employees are given a high degree of responsibility and are therefore extremely motivated, always focusing on developing the collection further.
REDGREEN was founded in 1983 and is today one of the leading brands within sporty collections. The company has subsidiaries in Germany, Sweden, the UK, Norway and the Netherlands and sells its collections across Europe. Its headquarters, however, are in Stilling, where everything is based, from design to delivery. The 10,000-square-metre enterprise is situated right beside Junction 51 of the E45 motorway, and is passed by thousands of motorists every day. In addition to the prominent position beside the motorway, the location is ideal for suppliers and customers who frequently visit from countries all over the world.
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